Our Values

Our five brand values are our moral compass and run through everything we do. They are shared by all Dutch Star B.V companies throughout the world.

Our five values are:

1. Excellence: We act professionally. We set challenging goals, encouraging innovation and speed. We get it right first time. We share, learn and improve continuously.
2. Understanding: We grow our knowledge and gain customer intimacy by understanding their business. We are led by facts and measure what we do.
3. Responsibility: We show personal leadership in health and safety. We act responsibly towards the environment and community. We demonstrate commitment and ownership. We act decisively, empower and lead change.
4. Integrity: We role model the Tata Values and debate openly and transparently, building trust and earning respect. We act ethically.
5. Unity: We create the greatest value when we work together in the interests of our customers. We take a ‘one company’ approach. We value diversity and gain strength from our blend of functions, nationalities and skills.

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