Our five brand values are our moral compass and run through everything we do. They are shared by all Dutch Star B.V companies throughout the world.
Our five values are:
- Excellence: We act professionally. We set challenging goals, encouraging innovation and speed. We get it right first time. We share, learn and improve continuously.
- Understanding: We grow our knowledge and gain customer intimacy by understanding their business. We are led by facts and measure what we do.
- Responsibility: We show personal leadership in health and safety. We act responsibly towards the environment and community. We demonstrate commitment and ownership. We act decisively, empower and lead change.
- Integrity: We role model the Tata Values and debate openly and transparently, building trust and earning respect. We act ethically.
- Unity: We create the greatest value when we work together in the interests of our customers. We take a ‘one company’ approach. We value diversity and gain strength from our blend of functions, nationalities and skills.